The Anthropocene Diet: perversions of consumers facing the environmental crisis

Abstract

This paper aims to discuss human experience in the Anthropocene geological era based on contemporary social theorists as Žižek and Badiou. I propose that, in face of the environmental crisis, techno-ecological corporative style sustainability is a perverse response; and this circuit can only be broken by a radical version of environmentalism that antagonizes the hegemonic discourse of our production-and-consumption system – emphasizing politics. The paper is divided into four parts where: a) the term Anthropocene, created by Paul Crutzen among others, is described as the configuration of an era when biosphere disappears as an externality and becomes subordinated to the ensemble of knowledge and powers of liberal-capitalism; b) based on Alain Badiou, I describe the subject as resulting from an event’s truth progressing as fidelity; and the fact that not even the vision of environmental death have had the power to create new environmentalist subjects in place of consumer subjects; c) I analyze the perverse structure of denial that shows the reverse of the hole made positive - namely the appearing of techno-ecological products inviting us to enjoy a qualified consumption as the positived reverse of the environmental crisis; d) finally, after a brief comment about the currents which fight for hegemony in the discursive field of environmentalism, I discuss how the radical ecologism proposes to break the perverse circuit of techno-efficient sustainability by means of the political antagonism.