I’d Prefer Another: Pub Culture as a Third-Way Resistance to Capitalism

Abstract

This article focuses on applying some of Žižek’s theoretical work to a specific space within the capitalist conjuncture, the pub. Jürgen Habermas’ influential conception of the public sphere has shown the important role of the caffeine-centric cafés of the past in producing a lively democratic movement. As most any trip to a post-modern coffeehouse will attest, however, such locations have become little more than outlets for free and always individualized Wi-Fi. But the local pub, in the current political climate, has attained something more. The central argument here is that pub culture, built on neither action nor reaction, is the last bastion of anti-capitalism. Indeed, if Bartleby’s “I’d prefer not to,” was an effective response to the demands of capitalism in the work place, then “I’d prefer another” does such duty with even more resistance and relevance for the present. To make this case, and explore its implications, I will turn to key insights from theorists such as Žižek, Lawrence Grossberg, and Deleuze and Guattari, while also comparing and contrasting today’s global pub culture to that of the historical role of the café.